These parameters determine your video requirements, including Facebook ad sizes, aspect ratio, and video length. When you use Facebook video ads, you can choose from a variety of placements and objectives. However, video can also be more complicated and expensive to produce. More than 1.25 billion people consume video on the platform each month, and people spend almost half their time on the app watching videos.

Video ads tend to be more engaging than image ads. You can create video ads in Facebook or boost organic posts that have video. Video ads feature video or motion graphics, while image ads are still photos or graphics. Some drive to the brand’s Instagram page, while others drive directly to the product page.įacebook video ads are much the same as image ads, the difference being the content format.

It has a couple of different ad options, each promoting the same product. Too many words may be distracting for users and could also lead to denial of your ad, in which case you’ll need to review, update, and resubmit.īeauty brand Common Heir uses Facebook image ads to promote its new product, a retinol serum. Many ecommerce advertisers use image ads to promote a product and include a link to the product page.įacebook allows you to put text over your image ads, but it recommends keeping the words to less than 20% of the image. You can use boosted posts or create dedicated ads for Facebook image ads. Facebook image ads, or photo ads, as some call them, feature a still image and accompanying copy and a call to action (CTA).

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